Research · Education · CommunityFinance, for people who are not into finance.
We make finance & investment easy to understand. Through research, education, and a supportive community, we help you learn, no matter your experience level.
4,600+
Community members
15+
Research & articles
5+
Free classes / month
100%
Free to join
We'd like to make finance make sense.
Finance has a way of sounding like a private club, full of jargon, acronyms, and a tone that quietly says “this isn't for you.” We started Not Into Finance because we felt that way too, and thought it could be different.
We're a research, education, and community space that tries to take the complicated stuff and explain it the way a normal person would. The name says it best. It's for the people who aren't into finance yet, and just want a place to understand it.
Plain language
No jargon for the sake of it. If a term needs explaining, we explain it.
No gatekeeping
You don't need a finance degree or a big portfolio to be welcome here.
Learning together
We learn as a community, and asking questions out loud is the whole point.
Three ways to use this site
Read what we publish, learn the fundamentals, or just come hang out. All three lead back to the same community.
Read
Research, articles, newsletter issues, and carousels, all free and all in one place. Filter by topic, follow an analyst, or just browse what's new.
Learn
Five plain-language primers, from your first investment to how to value a company. Start from zero and actually walk away understanding it.
Belong
4,600+ people figuring this out together — dinners, meetups, and a Discord where no question is too basic.
A few ways to get involved
However you'd like to start, you're welcome here.
Fresh from the hub
Research, articles, newsletter issues, and carousels — all in one place, free to read.






