Not Into Finance (NiFi) logoResearch · Education · Community

Finance, for people who are not into finance.

We make finance & investment easy to understand. Through research, education, and a supportive community, we help you learn, no matter your experience level.

4,600+

Community members

15+

Research & articles

5+

Free classes / month

100%

Free to join

01Who We Are

We'd like to make finance make sense.

Finance has a way of sounding like a private club, full of jargon, acronyms, and a tone that quietly says “this isn't for you.” We started Not Into Finance because we felt that way too, and thought it could be different.

We're a research, education, and community space that tries to take the complicated stuff and explain it the way a normal person would. The name says it best. It's for the people who aren't into finance yet, and just want a place to understand it.

4,600+

Community members

5+

Free classes, held monthly

A real mix of people:

Investment professionalsRetail tradersInstitutional investorsStudentsCurious beginners

Plain language

No jargon for the sake of it. If a term needs explaining, we explain it.

No gatekeeping

You don't need a finance degree or a big portfolio to be welcome here.

Learning together

We learn as a community, and asking questions out loud is the whole point.

02What We Do

Three ways we hope to help

Research, education, and community. Three sides of the same goal: helping more people feel at home with finance.

Research

Honest, readable research on companies and markets. We do the digging and try to lay it out clearly, without the walls of jargon.

Browse the library

Education

The big finance ideas, broken down step by step. Start from zero and actually walk away understanding it.

Topics we cover

ValuationMacroRiskMarketsInvesting 101

Community

A friendly room full of people figuring this out together. A place to ask, share, learn, and grow your confidence along the way.

#NiFiBerbagi

From community, to community

Beyond research and education, we believe in giving back to the community. Through #NiFiBerbagi, we spend time with and support children at local orphanages.

NiFiBerbagi giving back to the community at an orphanage
Giving back at an orphanage
NiFiBerbagi spending time with children at an orphanage
Time with the kids
04Research

A look at our latest research

Free reports you can actually read, on the companies and sectors we've been looking into.

View all research